The launch project of the first store ushered in strong support.Recently, the Beijing Municipal Bureau of Commerce issued an announcement showing that in order to implement the “Several Measures for Promoting the High -quality Development of the First Economy of the First Store”, Beijing will carry out the declaration of the first project of the first commercial brand of commercial brands in 2024.Stores, innovative concept stores and its introduction, and new products release activities, give different amounts of financial support according to different types.
Among the brand’s first store, flagship store, and innovative concept store, Beijing will provide funding support for qualified enterprises.Among them, the retail enterprise is up to 50%according to the actual total investment in the project, and the first Asian store gives up to 5 million yuan in support. The first store in China (Mainland) gives up to 2 million yuan in support.1 million yuan in support; catering companies give up to 500,000 yuan in support according to the project’s actual total investment in accordance with the project.
For the introduction of the brand’s first store, flagship store, and innovative concept stores, Beijing will give a standard for maximum rewards of 100,000 yuan in stores to meet the above conditions to meet the above conditions.During the release of new products, clothing, clothing, cosmetics, watches, luggage, gold and silver jewelry and other fashion consumer new products were released up to 2 million yuan, and other consumer brand new product release activities were given up to 1 million yuan.
The above -mentioned support policies will inject new vitality into Beijing’s first economy.Zhan Junhao, a strategic positioning expert and the founder of Fujian Huaze brand positioning consulting, said that funding support can attract more well -known domestic and foreign brands to open the first store and flagship store in Beijing, which enrich the brand diversity of the consumer market and enhance Beijing’s business attraction; rightThe support of the new product release activities helps to promote fashion consumption and brand building, and further promote the construction of international consumer center cities.
A series of support policies of “True Gold and Silver” are behind Beijing’s determination to develop the first economy in the development of the first store in 2024.In February of this year, the Beijing Municipal Bureau of Commerce released the “Beijing Cultivation and Construction International Consumer Center City in 2024” pointed out that in 2024, in order to prosper the economic development of the first store, Beijing will support commercial brands to set up the first store, flagship store, and carry out in Beijing.The starting activity, cultivating and creating a number of starting centers, and strive to add about 800 new stores, flagship stores, and innovative concept stores throughout the year. Focusing on sports health, cultural creativity, scientific and technological equipment, etc.The world’s well -known brands and operators have settled in Beijing.
Driven by policy incentives and market popularity, in the first quarter of 2024, Beijing has harvested 11 nationwide shops and many regional first stores.According to the statistics of the first store, in the first quarter of 2024, a total of 62 first stores in the country landed. Among them, Beijing opened 11, accounting for nearly 20%, and became the “centralized land” of the first store in the country.
The landing of a group of first shops brought new vitality to the Beijing business market.On March 23, the Beijing Trendist Sanlitun Tai Guli landed on the same day: ANTA SNEAKERVERSE Anta’s work, the first store of Jordan World of Flight of Jordan World of Flight, the brand of Anta Sneakervers.On the day of the opening, long teams were lined up at the scene, and both stores ushered in a large number of consumers.Public data shows that Anta Sneakerverse Anta’s works are unveiled by the first white label store, and online and offline attract more than 50,000 people to participate.
The economic prosperity of the first store will further drive the in -depth integration of cultural and business brigades.In the opinion of Bai Wen, deputy director of the Chinese Enterprise Capital Alliance, creating the first store and introducing the starting activities will further enhance Beijing’s consumption attractiveness.”The first store and starting activities often have high popularity and attention, which can not only drive local consumption growth, but also attract domestic and foreign tourists to come to consumption, increase the city’s tourism revenue and consumption vitality.”