“Tide Qi Xiaoxiang Industry Double the Industry” 2024 The concentrated construction ceremony of major cultural tourism projects in the province.
Red Net Moment News March 22 News(Reporter He Chao) On March 21, the concentrated construction ceremony of “Tide Xiaoxiang Industry Double Industry” 2024 The province’s major cultural tourism project was held in Nanyue District, Hengyang City.At the scene, Zhang Xihui, deputy director of the Hunan Provincial Department of Culture and Tourism, released the “Several measures to build a trillion industry and promote the increase in cultural and creative tourism industry” (referred to as “27”).
The main target task of “promoting 27” is: by 2027, the number of tourists in the province will exceed 1 billion, the total tourism revenue will reach 1.4 trillion yuan, the revenue of cultural industries above designated size will reach 470 billion yuan, audio and video -related industriesThe scale reached 330 billion yuan, and the value -added of tourism and related industries accounted for 6.5%of the province’s GDP.
The release of “promoting 27 articles” is committed to continuous support from implementing fiscal and financial policies, strengthening project investment in project investment, creating a rich product supply of cultural tourism, creating consumer brands to stimulate potential consumption, accelerate scientific and technological empowerment to promote cultural innovation, and implement the five major.The project strengthens six important areas and key links, including talent protection, and promotes the construction of a modern cultural tourism industry system.
Highlight the cultivation of new quality productive forces and do a good job of “cultural tourism+technology” integration article
“Promoting 27 Articles” proposes to support major events such as the “Malan Mountain Cup” international audio and video algorithm contest and audio and video industry summit.Support the animation industry to do excellent and stronger, and strive to increase the annual output value of the animation game industry by more than 8%.Promote the innovation and development of the audio and video industry, and support enterprise innovation and creation of “phenomenal” immersive performing arts and exhibitions, cultural tourism Yuan universe and other literary and video experience products.Accelerate the leadership of digital cultural expo construction, accelerate the construction of digital museums of the provincial museum, and build a digital cultural blog product system.
Highlight the new pattern of recruiting and attracting a strong attraction, and do a good job
“Promoting 27 Articles” proposes to promote the promotion of the cultural tourism industry chain to extend the chain to replenish the strong chain, build a new pattern of investment promotion, introduce several measures for investment promotion in the province’s cultural tourism industry chain, and release a number of strategic leaders around the 8 major format packaging.Investment promotion project.Encourage recruiting and attracting strong cultivation. For the introduction of the world’s top 500 and the top 20 Chinese tourism groups to invest in Hunan, or to set up branches in Hunan, and meet relevant conditions, it will give each one with a one -time fund award of up to 5 million yuan per person.repair.
Highlight market investment and direct investment, do a good job of financial live water empowering articles
“Promoting 27 Articles” proposes to continue to implement the “white list” system for compensation compensation compensation for the financing guarantee risk of tourism enterprises, accelerate the establishment of provincial government cultural tourism industry investment sub -funds, guide social capital investment in cultural tourism industry, and support eligible cultural tourismEnterprise listing financing, re -financing, and mergers and acquisitions, encouraging qualified enterprises to financing enterprise bonds, REITs, ABS and other methods.
Highlight the new scene of the new generation, do a good job of supplying high -quality cultural tourism products
“Promoting 27 Articles” proposes to expand new formats such as living, health, ice, snow, low -altitude flight, night tour, city strolling, etc., screen and release 200 new -generation new scene units, and give key support for the new new scenarios of provincial -level formats.EssenceRelease the “Five Business Cards” boutique line products, cultivate new types of industrial tourism products, shape tourism performing arts, and create new products and accommodation new products, and support the promotion of inbound tourism products.
Highlight the period of seizing policy opportunities and make new potential articles activating consumption
“Promoting 27 Articles” proposes to seize a new round of large -scale equipment updates and consumer products to change the new major opportunities for the old, promote the update of cultural tourism equipment such as ropeway cable cars, amusement equipment, and performing arts equipment, implement the Hunan cultural tourism product improvement planning plan, promote the promotionThe consumer environment, consumer carrier, and consumer policy of Hunan Cultural Tourism are optimized and improved.Continue to carry out the establishment of national and provincial cultural tourism consumer space brands, and support the establishment of successful cultural tourism consumption activities through fiscal awards.
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“Building trillion industries and promoting several measures to promote cultural and creative tourism industry”
2024 is a key year for implementing the “Fourteenth Five -Year Plan” plan.The Opinions of the Land “(Xiangfa [2022] No. 16) and other documents requirements, accelerate the construction of a modern cultural and creative tourism industry system, realize the increase in cultural and creative tourism industries, build a world tourist destination, help to achieve the” three high, four new “beautiful blueprints, Develop the following measures.
1. Continuous support for the implementation of fiscal and financial policies
1. Give play to the guidance of fiscal funds.Accelerate the issuance of provincial -level special funds, focus on creating the characteristics of modern cultural tourism industry and the cultivation of new growth points.Ensure that the revenue of cultural industries in the province is 400 billion yuan, and the total tourism revenue is over 10 billion yuan.
2. Implement policy support for the Tourism Development Conference.Provincial financial arrangement special funds are used to support the provincial tourism development conference, and to promote key projects of the travel conference to enjoy provincial key project support policies.
3. Encourage recruiting and attracting strong cultivation strategies.For the introduction of the world’s Fortune 500 and China’s Top 20 Tourism Groups in Hunan, or a branch in Hunan, and meet the relevant conditions, it gives each one with a one -time fund award with a maximum of not more than 5 million yuan.
4. Reward the promotion of cultural tourism enterprises.Encourage cultural and tourism enterprises to “upgrade regulations”. For newly promoted enterprises, each one will give one -time 300,000 yuan in funding support.
5. Implement risk compensation policy support.Continue to implement the “whitelist” system for compensation for compensation for the financing guarantee risk of tourism enterprises, and compensate the risks that Hunan Provincial Financing Remoring Guarantee Co., Ltd. provides a re -guarantee business, leveraging bank credit financing with a maximum annual of not more than 2 billion yuan for supportDevelopment of tourism companies.
2. Strengthen the investment promotion of the project to increase effective investment
6. Establish a key industrial project library.Implement the “Promotional Plan for the Promotion of Key Cultural and Tourism Industry Projects” (2024-2027), and screen a number of provincial, municipal, and county-level key industry projects in accordance with the total investment of 5 billion yuan, 1 billion yuan and 50 million yuan.Enjoy relevant policy support.
7. Build a new pattern of attracting investment.Strengthen the main role of the investment industry investment promotion, and highlight the 8 major formats of living in vacation, industrial tourism, recreational leisure, aviation town, RV camping, high -quality accommodation, digital performing arts, historical and cultural blocks, and the packaging releases a number of strategic leadershipInvestment promotion project.Improve the “two pictures, two warehouses, two teams and three pools”, and strive to attract new breakthroughs.
8. Expand diverse investment and financing channels.Accelerate the establishment of the provincial government cultural tourism industry investment sub -fund, guide social capital investment in the cultural tourism industry, and support qualified cultural tourism enterprises listed financing, re -financing, and mergers and acquisitions, and encourage eligible enterprises to issue corporate bonds, REITS, ABS, etc.Methods to raise funds.
9. Establish a integrated innovation development platform.Increase financial support, carry out the establishment of the provincial -level cultural tourism integration development demonstration zone, support Pingjiang County, Yanling County, and Phoenix County to carry out pilot work in the revitalization of literature and travel to enable the countryside, and build a platform for ecological integration and innovation in the cultural tourism industry.
10. Expand open cooperation space.Promote stability, encryption, and newly opened international routes from our province to Asia, Europe and the United States, and Africa, and increase new direct flights.Support Changsha and Zhangjiajie for 72 hours and strive for a 144 -hour transit visa -free policy.Deeply expand overseas exchanges and cooperation in Europe, Southeast Asia, West Asia, Japan, and the United States.
3. Create a rich and rich product supply of cultural tourism
11. Create “Five Business Cards” to launch boutique line products.Focusing on the “four major regional economic sectors” and “Xiangjiang Economic Belt”, we will deeply build the “five business cards”, issue 18 million yuan in cultural tourism consumption coupons, and reward the city and prefectures that distribute cultural tourism consumption vouchers.
12. Launch new industrial tourism products.Build a number of national and provincial industrial tourism demonstration bases, Peiyou’s quality and quality of industrial heritage tourism bases, create 100 provincial -level industrial tourism demonstration bases, and host Hunan Provincial Industrial Tourism Promotion Month.
13. Create a fusion of modern traffic travel.Implement the integration project of “traveling to Hunan”, launch the top ten construction tasks, enhance the cultural tourism function of transportation facilities, and cultivate six world -class cultural tourism corridors.
14. Expand new formats and new generations.Expansion of new formats such as research, health, ice, snow, low -altitude flight, night tour, city strolling, etc., screen and release 200 new -generation new scene units, and provide key support for the new new scenarios of provincial -level formats.
15. Launch special tourism performing arts.A number of boutique tourism performing arts list projects and immersive performing arts are launched to cultivate a number of tourism performing arts brands.Create an offline experience store and opera cultural characteristic district.
16. Launch the boutique of rural cultural tourism.Implementing the “four hundred and one hundred” project of rural tourism, focusing on the cultivation of 40 rural tourism boutique homestay gathering areas, 35 rural tourism boutique camps, 35 rural tourism boutique villages, and 40 rural tourism boutique corridors.Support the creation of a number of provincial -level non -heritage workshops, non -heritage towns (villages) and non -heritage districts.Selected a group of “hometown of folk culture and art”.
17. New products of creative evaluation quality and characteristics.Implement the quality upgrade project of the accommodation industry, give a prize for the newly evaluated five -star hotels, the national Grade A travel homestay, and the five -star hotels that have been reviewed.
18. Support the promotion of inbound tourism products.Implement the “Hunan Entry Tourism Global Strategic Partnership Plan”, fulfill the reward of “attracting customers into Hunan” in immigration, set up overseas Hunan Culture and Tourism Promotion Center, cultivate a group of entry tourism backbone enterprises, and support domestic and foreign travelers development and promotion for different overseas overseasEntry tourism product lines of the customer source market.
Fourth, creating consumer brands stimulate potential consumption
19. Promote the update of cultural tourism equipment and consumer goods in the old replacement.Seize the opportunity and further promote the implementation of the “Promoting Large -scale Equipment Updated and Consumer Products with the Old Change of the New Action Plan”, and promote the update of new rounds of cultural tourism equipment such as ropeway cable car, amusement equipment, and performing arts equipment.
20. Continuous consumption space brand innovation.Continue to carry out the establishment of national and provincial night cultural tourism consumption aggregates and tourism and leisure blocks to promote the establishment of national and provincial cultural tourism consumption demonstration cities for cultural tourism consumption (pilot) cities and provincial cultural tourism consumption demonstration cities.The above night cultural tourism consumption gathering demonstration area and cities and states in tourism and leisure blocks will be given 500,000 yuan to the highest financial fund award to support the organizational cultural tourism consumption activities.
21. Improve special consumption of cultural tourism shopping.Implement the quality upgrade plan of Hunan Cultural Tourism Products.Support a group of cultural and creative commodities leading enterprises to launch a number of special cultural tourism products brands.Holding the Hunan Cultural Tourism Shopping Consumption Festival activities, focusing on improving the influence and transaction amount of the Hunan Cultural Tourism Industry Expo.
5. Accelerate the empowerment of science and technology to promote cultural innovation
22. Create a digital cultural brand of Malan Mountain.支持马栏山国家级文化产业示范园区加快音视频产业发展，升级马栏山数字文化产业嘉年华活动，支持举办“马栏山杯”国际音视频算法大赛、音视频产业峰会等有影响力的重大Activity.
23. Support the animation industry to be better and stronger.Promote the deep integration of science and technology and culture, support the innovation and development of the culture and technology industry of animation game, and strive to increase the annual output value of the animation game industry by more than 8%.
24. Promote the innovation and development of the audio and video industry.Support enterprise application new technologies and new standards, innovate the “phenomenal” immersive performing arts and exhibitions, cultural tourism Yuan universe and other cultural travel video experience products.Support the selection and implementation of a batch of sound and video demonstration benchmarks every year.
25. Accelerate the leadership of digital cultural expo.With reference to the world -class digital museum standards, accelerate the construction of digital museums of the provincial museum, support the municipal and state museums, cultural security units, etc. to accelerate digital transformation, and create a digital cultural blog product system.Promote the holding of China (Maguashan) International Digital Cultural Expo Expo Fair.
26. Improve the level of smart cultural tourism management uniforms.Improve Hunan Smart Cultural Tourism Platform and the operating efficiency of the “Yueyou”, introduce the “Three -Year Action Plan for the Cultural Tourism Yuan Cosmic Cosmic Cultural Cultural Cultural Cultural Cosmic”, create a number of cultural tourism -universe immersive experience projects, and collect a number of smart tourism immersive experience new spaces., Digital creativity demonstration, cultural tourism equipment technology improvement and other typical cases.
6. Implement the five major projects to strengthen talent protection