On the same day, representatives of e -commerce and new media platforms released the 2024 cultural brigade promotion consumption activities.According to the big data of the Ctrip platform, this year, the Jiangsu Cultural Tourism Market has shown three major trends in the three major trends of cultural tourism in deep integration, personalized quality upgrade of tourism needs, and the emergence of various new formats and new games. Ctrip has customized a series of precise announcements,Comprehensive promotional strategy.Douyin is about to launch two topics.#This spring is always coming to Jiangsu,#Jiangsu, through the release of uninterrupted lines throughout the year, increase the brand voice of the “Shuiyun Jiangsu”.
“Shuiyun Jiangsu · Hui Hui Cultural Tourism” digital RMB promotes consumption activities. By issuing digital RMB red envelopes and cultural tourism consumer coupons, digital RMB consumption subsidies are implemented on tourists and key cultural tourism business entities to achieve 13 districts and cities in the province.Theater, research, cruise ships, hot springs, performances, exhibitions, homestays, cultural and creative and other high -quality cultural tourism life “Su Xinyou”, digital RMB payments “barrier -free”, pushing digital RMB from “early adopters” to “commonly used”.This year, Jiangsu will also build a fourth batch of provincial cultural and tourist consumption convenience to pay more than 30 demonstration zones, further promoting the innovation of digital RMB scene innovation.
“Cultural Tourism+” not only gave birth to endless cultural tourism format products, but also became an important engine to promote the quality of cultural tourism consumption and expand the capacity, and drive Jiangsu Cultural Tourism Consumption to continue to “out of the circle”.In the theme activities of “Shuiyun Jiangsu · Together”, “Follow Micro Shopping”, “Follow the Games”, “Traveling with Music”, “Find Food and Travel” and other activities, through cultivation and promotion of “competition+ event+ competition+Tourism “” Music+Tourism “,” Performance+Tourism “and other diversified integration of new formats, eliminate consumer chains, boost per capita consumption, and consolidate and improve the growth pole function of people first, strong and active.
Self -driving tour is the space for expanding tourism consumption.At the launching ceremony, the main heads of the 13 districts and municipalities and missionary administration departments were awarded the flag of “Shuiyun Jiangsu · Baicun Baiqi Self -Driving Tour”.During the event, combined with the 142 provincial -level industrial tourism areas and 13 industrial tourism routes in the province, the “Shuiyun Jiangsu · Baicun Baiqi Enterprise Self -Driving Tour” activity was launched to allow self -driving tourists to improve the surrounding tour, rural tourism, industrial tourism, and cultural tour.frequency.
This year, the national strategy of the Yangtze River Delta has entered the second “five years”. Strengthening cultural tourism cooperation is one of the important paths to promote the integration of the Yangtze River Delta.At the launching ceremony, the representatives of the Yangtze River Delta travelers signed on the stage to jointly promote the delivery of customers from the Yangtze River Delta, line interconnection, and market sharing.At the same time, Jiangsu seized the opportunity to rise in the country and optimized the convenient payment environment, and jointly opened the “Shuiyun Jiangsu” cultural tourism area with the important content provider of foreign tourists in China in the Yangtze River Delta to promote the “Shuiyun Jiangsu” brand.Further enhance the international awareness and influence, and create a new increase in cultural tourism consumption.