In 2024, what new plans and new themes in various countries and regional tourism bureaus, what new experiences and services have Chinese tourists have, and what are the expectations of the Chinese outbound tourism market in 2024?
GCOBANI ManCotywa, general manager of the South African Tourism Bureau Asia/Australia and New Zealand/Middle East, said in an interview with the Beijing News Shell Finance reporter: “Under the current circumstances, it is expected that China’s tourism industry will continue to rise in 2024, and as technologyThe changes in development, marketing and demand tend to be more diversified and personalized.
Convertible animal hunting tourist experience.Figure/South African Tourism Bureau Picture Conferry
Beijing News Shell Finance:In recent years, there have been many new hotspots in the domestic cultural tourism market, such as Harbin Ice and Snow, Gansu Malaysia, and City Walking. Do you have any views on this, and will you learn from South Africa’s tourism marketing and products?
Gao Binli:From these hotspots, I saw the vitality and potential of the Chinese tourism market.South Africa’s tourism resources are very rich, and these hotspots have great reference significance for us.For example, South Africa is known for its spectacular wild zoo and nature reserve, and provides unique wild animal observation and photography opportunities, which is very attractive to Chinese tourists who love nature and wild animals.There are diverse natural landscapes in South Africa. From Cape Town’s table mountains to the coastline of Garden Avenue, and to the Brad River Canyon, they are all natural exploration destinations of Chinese tourists.We will increase their publicity in the Chinese market and use digital marketing strategies to publish the content and latest travel information that attracts Chinese tourists.
Beijing News Shell Finance:For young tourists and AI development, what work will the South African Tourism Bureau do?
Gao Binli:With the rapid development of artificial intelligence and other technologies, there will be many innovations and changes in the tourism industry in the future. For example, you can better understand the tourism market and customer needs by using big data and artificial intelligence technology.In the future, tourism companies are expected to better use these technologies to improve marketing efficiency and increase customer satisfaction.Therefore, we will cooperate with large OTA platforms such as technology companies (such as Baidu, Tencent) and Ctrip to conduct some strategic big data and artificial intelligence technology cooperation to better understand the needs of the tourism market and customer.
Beijing News Shell Financial Reporter Qu Xiaoyi
Edit Li Yan
School pair Liu Jun
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