Spring flowers are flowing, spring tea is launched.Before the Qingming Festival, it was when the West Lake Longjing Chun Tea was listed.In the past few days, as soon as I walked into the flagship store of the first food Nanjing East Road, the C position was Wang Yutai Tea counter. In early April, there was a tea fragrance in front of the counter.It is the memory and habit of many consumers engraved in their bones.
“2024 Longteng Tea Dance Yugui Yingchun · First Food Spring Tea Culture Festival and Wang Yutai Guida New Product Release Ceremony” was held in the first food yesterday.Many citizens rushed early, just a bite of a bite of Yipin Lion Peak Longjing tea and West Lake Longjing.
In mid -to -late March, Shangcha Hangzhou Branch was busy early and carried out the harvesting of Longjing in 2024 in an orderly manner.”Shen Hong chose together, aiming to grab the consumers with a strict selection of” color green, fragrant, sweet, and beautiful “.
The reporter was informed that compared with 2023, this year’s West Lake Longjing Tea “Longjing 43” variety was mining for a week later, but because low temperature weather is conducive to the accumulation of tea quality, it can reduce the base of the pests, which contains material inside.It will be more abundant, so this year’s West Lake Longjing tea has a strong aroma, and the freshness of amino acids is high.When purchasing West Lake Longjing, consumers should also recognize the West Lake Longjing Defense Faculty Significant Sign.
In addition, this year’s tea Wang Yutai counter is also the first time that organic Longjing tea is launched for consumers for the freshness of organic tea.At present, Lishfeng Longjing Tea, West Lake Longjing Tea and Zhejiang Longjing Tea can be purchased at the first food tea counter.
In recent years, Wang Yutai has adopted the basic disk to stabilize the basic market, trying the development of new tea development in one hand, focusing on brand innovation, and continuously taking the road of renewal of old -fashioned brands.In this Tea Festival event, Shangcha Wang Yutai coordinated Guizhou Guizhu (Group) Co., Ltd., jointly developed and launched matcha iron latte and matcha coconut coconut.The natural color and aroma are retained, the entrance is sweet, the tea charm is long, and the quality is preferred.The launch of this new product is also based on innovation. The clever integration of traditional tea with modern elements not only retains the deep heritage of century -old culture, but also injects a modern chapter of tea culture.
In addition to the freshly listed spring tea, the flagship store of the first food Nanjing East Road also created the theme scene of the “Spring Day Flowers” on the season. Come to the first food tea, so that shopping is also a different spring feast.
Author: Xu Jinghui
Text: Editor of Xu Jinghui: Zhang Tianchi Editor: Rongbing
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