Recently, the market consulting agency Lek Consulting released the “LEK Shoes and Clothing Brand Hot Index in 2024”.In the three years since its launch, SHEIN has been one of the most popular casual women’s clothing brands in the United States; shein is ranked third in the field of leisure men’s clothing.In the context of the continued rapid development of cross -border e -commerce, driven by the “own brand+platform” dual engine, SHEIN continues to speed up the business, helping more high -quality Chinese manufacturing and cross -border merchants to go to the sea.
It is understood that Lek Consulting’s brand popularity index has entered the third year this year, based on a survey of nearly 4,000 American consumers of nearly 4,000 to 55 years old.In different ages and product categories, tracking the popularity of men’s and women’s shoes and clothing brands, revealing which brands are increasing.
Although the brand preference for shoe and clothing varies from age and product category, shein is among the best in the popularity of the three -year -old leisure women’s clothing brand.
As an online retailer loved by consumers worldwide, SHEIN started from creating an independent brand. Its independent brands have continued to use the digital supply chain model for more than ten years to help promote the upgrading of the traditional clothing manufacturing industry.It is a good solution to the stubborn illness of the clothing brand’s high inventory, greatly reduced waste from the source, and realizes the unity of product fashion richness and cost -effectiveness.It is reported that, compared to the inventory level of up to 30%-40%of other clothing brands, the SHEIN brand can reduce the unprecedented inventory to a very low number.
It is also because of innovation to establish a digital supply model. The product power and brand power of the SHEIN brand have been continuously improved. In the “Top Ten Top Ten Growth Brands in the United States” released by the well -known authoritative consulting company Morning Consult in the United States, SHEIN has also become “The fourth place of the top ten growth of the top ten in 2023.
While the rapid rise of independent brands, SHEIN has also expanded platform -based strategy to form a model of the development of the “own brand+platform”.Based on SHEIN’s extensive global sales network, mature marketing experience and innovative supply chain reflection, SHEIN expands platformization model to help more third -party sellers and brands open up the international market.The SHEIN platform model provides multiple forms of cooperation for the situation and needs of different businesses. For small and medium sellers who have no overseas third -party platform sales and operation experience, the SHEIN platform model can provide them with agency operation services, so that these sellers can focus on what they are good at their own goodness.Product links, SHEIN provides services including commodity operations, warehousing, logistics, customer service, and after -sales service; for sellers and brands that can operate independently, SHEIN provides independent operation models, creating experience through platform resources and brands to help merchants expand the marketAnd enhance brand influence.
In order to maximize the help of domestic third -party sellers to easily develop the international market, the SHEIN platform presents the characteristics of “Qing” to “low” and achieve the effect of “energy” to “stable”, that is, to create a fair and transparent operating environment and clear rulesWith guidance, sellers can not only settle in zero costs, but also do not need to promote marketing and other costs; while SHEIN platforms provide sellers with training courses covering their growth at all stages to help them improve their comprehensive capabilities and achieve stability and continuous growth of orders.