On April 20, 2024, Longhu Business was the first place this year and the tenth Tianjie Shopping Center in Chengdu -Longhu Chengdu Dong’an Tianjie Street officially opened.This new business industry, located in the core location of Dong’an New City, Longquan District, is trying to create a “Light Life Center of Dong’an Lake” based on the new business model sample of “park+business”.
With the super high standards of the first brand in over 60%of the region, Dong’an Tianjie, where nearly 300 high -quality brands debuted in nearly 300 high -quality brands, further met the expectations of regional consumers to quality life.In the two days of opening, Dong’an Tianjie handed a transcript with a total passenger flow of 401,000 people and a total sales of 25.67 million (excluding car sales data).
Carefully build the “first shop” matrix
In recent years, the economic development of the first store has become an important point for excavating urban consumption potential and stimulating market consumption vitality.In order to strive for the next “traffic responsibility”, Dongan Tianjie is committed to the establishment and building of the first store matrix based on the clear positioning of the project and the in -depth excavation of the customer base needs.Dong’an Tianjie’s commercial floor is divided into 4 floors above ground and 1 floor. It has segmented the brand combination and positioning customer base of each floor.Strategy to strengthen your competitive advantage.
In the choice of the main store, Dong’an Tian Street has strongly introduced the first brand of the three major regions of your life, Lionu Studios, and Haile Haile Fitness, and joined hands with the music school KTV, C turning garden, vitality Story and other brands asConsumers show more diverse leisure life.
In retail formats, BIEMLFDLKK, Kaltendin, Annacaselli, Guetes, Wawooa, New Balance1906, Adidas Originals, Nnova, Chow Sangsheng, IUIGA, and Cotton Age and other high -quality retail brands have effectively stimulated the patrons. Consumption desire.
As a very advantageous format in Dong’an Tianjie, Starbucks (Pet Friendship Store), Holi Lai (Longquan’s first theme image shop), Manner Coffee, Xibei Noodle Village, Roasted Merchant, Gibru, Yueman Dajiang, Chef down the mountain down the mountain down the mountain down the mountain down the mountain down the mountain., Zhu Lian Roasted Pork, Zhenghe Fresh, Fat Brother, Fire, Wangfu Xiang Yue, Fengzi and other heavy catering brands, so that the entire catering layout is more “Dong’an flavor”, and strive to create a new landmark of regional food.Essence
At the same time, the addition of KKV, Papalaz pets, Hooly House, cat power and other lifestyle head brands, which also reflects that Dong’an Tianjie is implementing the concept of “light quality” step by step, and maximizes it.Meet the existing consumption needs, penetrate in -depth potential needs, guide the upgrading of existing lifestyles, and lead a new pattern of regional consumption.
In order to better integrate the local culture, Dongantian Street in the creation of internal and external spaces and scene design, taking into account consumers’ sense of identity and experience, enhance the experience and interest of customers when visitingAlways, and improve consumer urban life happiness.
Glowing regional consumption enthusiasm
Under the theme of “Life is lucky, please see Dong’an”, Dong’an Tianjie has created eight major explosion opening activities. One city -level beautiful big show, 2 fun art first exhibitions, and 5 major light quality carnival, opened with consumers with consumers.Grand Carnival, witness the new sequence of the city.
Fan Tao Man Tian, the city’s first show, Dong’an Tianjie held a music × dance × pink peach sea show under the window of the city of AB, Dong’an Tianjie, millions of mimic peach blossoms flying in the sky, super thousands of pink fog sea bodies are immersed in the immersive situationWith the beautiful romantic round dance music, it brings a spring sense feast to the whole city.
Hiii Illustration International Picture Book Book Exhibition -one of the official recommendation picture book exhibitions of the ICOD International Design Council.The 400 flat picture book reading and the light and shadow amusement area allows consumers to walk in the ocean of art, inspiring infinite imagination and creativity.
Qisi is on the wall, and the creativity is unlimited.Dong’an Tianjie joined hands with the local young artist to host the first city dual sensory experience art exhibition, with the most noticeable space of Dong’an Tianjie, the city window of the AB Hall as the creative location, combined with colorful ingenuity, to create art together.The interior is immersed in the art of beauty, and the exterior punch card is a magnificent and shocking device.
”My Tree of Live Chengdu Station” Yang Qianyi’s offline fans’ support activities were launched on the day of the opening. On the day of the linkage, Yang Qianyi’s concert held in Dong’an Lake Sports Park was held in real time.
In addition, nearly 40 cultural and creative brands gathered in Dong’an. IKEA’s nationwide Let’s FIKA dining car and Meijian brand theme dining car sparkle in a limited time, bringing a spring -like island life festival; popular IP children’s drama surprises, newDecover the classic fairy tales; the flower fairy in the fairy tale, wearing an electronic neon dress, appeared in stunning, brought a spring breeze under the Taohua Mountain, which attracted the family -oriented group to swarms, allowing consumersEssence
The event is dazzling, and the surprise promotes the shopping carnival. During the opening of Dong’an Tianjie, the whole audience created the city -level heavy discount.Buy one get one free one to create a super high atmosphere and enthusiasm for consumption.At the same time, Dong’an Tianjie incorporated the “exquisite pearl” under Longhu Group into the local consumer scene for the first time, and the superposition benefits of the subsidy of the mall will send the most powerful promotion for local consumers throughout the year, and promote the level of regional life consumption level.The new iterative iteration, enhance the popularity of business, realize the emotional resonance and memory link with local consumers, and implement the sense of happiness.