Improve the quality of public service facilities, enrich sports consumption scenarios, promote the continuous improvement of the quality and service level of outdoor sports products, and better meet people’s sports needs
In the spring of the spring, the sun is bright, and many people go out to ride in the spring and camper to climb, and enjoy the smoothness of outdoor sports.
In recent years, the number of participants in outdoor sports has been increasing, and sports events are competing to carry out. Products related to outdoor sports have become increasingly rich.Tmall recently released “2024 Spring and Summer Taobao Tmall Sports Outdoor Industry Trends White Paper” shows that more than 60 % of the respondents have increased significantly in the past year in recent years.The preferred sport in spring and summer.The enthusiasm for sports has caused related equipment to continue to sell.Taking the water movement as an example, since this year, Tmall’s diving equipment has increased by 120%year -on -year, and the number of transactions has increased by more than 200%year -on -year.The outbreak growth of the outdoor sports industry has injected new impetus into consumption and gave birth to new consumption growth points.
The rise of the outdoor sports industry, in line with the trend of upgrading of consumer structure, reflects people’s pursuit of healthy life and leisure experience.With the development of economic and social development and living standards, consumers pay more attention to physical health and quality of life, and the demand for outdoor sports will continue to be released.The driving effect of the outdoor sports industry has also been prominent, which not only promotes the construction of public infrastructure construction, equipment R & D and manufacturing industries, but also indirectly drives the development of industries such as tourism, recreation, and training.The “Promoting Outdoor Sports Facilities Construction and Service Promotion Action Plan (2023-2025)” issued by relevant departments proposes that by 2025, the total scale of the outdoor sports industry will reach 3 trillion yuan.
The rapid development of the outdoor sports industry is inseparable from relevant policy support.In November 2022, relevant departments issued the “Development Plan for Outdoor Sports Industry (2022-2025)” to promote the development of the outdoor sports industry.All localities and departments focus on the construction and service improvement of facilities. From the aspects of promoting the green development of the outdoor sports industry, strengthening the construction of outdoor sports venue facilities, and improving the quality of outdoor sports services, it provides precise and efficient policy guarantees for the high -quality development of outdoor sports.Accelerating the implementation of relevant policies and measures will better promote the upgrading of outdoor sports consumption and guide the sustainable development of the outdoor sports industry.
The rapid development of outdoor sports has benefited from the continuous innovation of products.Tents, outdoor lamps and stoves, picnic utensils, etc., various novel camping equipment meets people’s diverse needs.From the hot selling of charge to jogging shoes, more and more brands of accurate positioning, innovative product technology, deeply cultivating market segments for different sports scenarios and consumer groups, providing more professionalism, functionality and designSensing products meet the diverse, personalized, and quality consumer needs.
Due to the short period of time for outdoor sports in my country, the popularization rate of many projects is not high, many consumers lack enough understanding of outdoor sports, and their spending power needs to be excavated.Improve the industry ecology is the huge potential of China’s outdoor sports.In the future, we will continue to improve the quality of public service facilities, enrich the sports consumption scenarios, promote the continuous improvement of the quality and service level of outdoor sports products, and better meet people’s needs.
Author: Ouyang Jie
Source: People’s Daily
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