A news that “Beijing Yushe Hotel will be officially closed on June 30th” caused no reluctance and regret on the Internet.
The Yushe Hotel, which opened in August 2008, was a typical representative of the Beijing Design Hotel, and it was also a hot punch place in Sanlitun.This Japanese -style hotel designed by the Japanese architect, Kamaka, has maintained the design of the checkerboard, like other commercial industries of Sanlitun, and built a natural and agile city Eden in the emerald green building.It seems to be a clear and independent oasis in the bustling trend of Sanlitun.
“The highest room fee over 30,000” “The Beck Ham has been staying” “with style and temperature”, “The wooden bathtub absolutely leads the trend” … The news that the hotel is about to bid farewell, and the Internet is nostalgic.Hotel enthusiast Shen Yan posted pictures of her pets several times in the circle of friends. The hotel housekeeper handwritten a welcome card every time, hand -painted small portraits for pets, and prepared pet tents and basin. “You can think of pet supplies, you can think ofThere is a pity that there is another pet friendly hotel in Beijing.
Now the reservation platforms that land on the House Hotel, the recent multi -suite display has been booked, and there is obviously a wave of small peaks in the store.According to the hotel’s official announcement, the guest rooms and restaurants still accept reservations until June 30.
In the trend pioneer of Sanlitun’s landmark, the Hugo Hotel, which has led the trend of the times, was shut down and became a hot topic. This incident is not alone.Sanlitun’s “Dirty Street” transformation, “where the garden”, and the demolition and reconstruction of bar streets have all set off memories and killing, becoming a hot topic of urban transformation.
Swire Real Estate said, “Closing the House Hotel is a difficult decision.” After the hotel shuts down, it will be transformed into an innovative retail space.This represents not only the end of an era, but also indicates that in the context of Beijing’s construction of an international consumer center city, the Sanlitun business district will launch a new round of improvement plan.
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Sanlitun on Monday afternoon, the crowd is far less dense as weekends.There are still a soft and light artistic atmosphere in the Yugos House Hotel, which will be closed for more than two months.
Pushing away the heavy door, the sound of flowing water conveys the “absolute privacy” and “the quietness of urban forest” that Yimano wanted to create.Sunshine sprinkled from the windows to the lobby of the first floor, bars and restaurants, and the guests of three or two whispered quietly.
Beijing Yushe is the first “House Series” hotel opened in China in China. It is also the only hotel supporting the Sanlitun Taikooli business district in Beijing.From the beginning of the opening, the hotel’s stars, wooden themes and artistic atmosphere have made enough attention.
When Shen Yi remembered that when he lived in the House for the first time more than ten years ago, his visual and auditory feelings were refreshing. “In such a bustling Sanlitun, when you walk into the hotel, you have a feeling of closeness and naturalness, with the temperature and comfort of home.”
The theme of wooden, hidden storage, oak’s bathtubs and toilets all reveal a warm Japanese style.She would think of the prevalence of MUJI at that time. This simple style affects her home improvement style. “Every time I go to the hotel, I will experience what materials are used to learn from her home.”
In 2012, the bloggers who often went to Beijing to travel on business trips also listed the House Hotel as the destination.He remembers the biggest gimmick here at the beginning. He lived in the commune designed by the Great Wall designed by Jianyan, and naturally he would come to the House experience.During the check -in, the front desk was required to pay 3,000 yuan in cash deposit.He guess that this may be an accident caused by the equipment, or the regulations of the year, but this kind of non -explanation approach, “a self -decent arrogance”, compared with the reputation and house prices of high luxury design hotels,, the price of high luxury design hotels and house prices,, the price of high luxury design hotels and house prices.Not matching.
In recent years, high -end homestays have risen, and all brands are winning with services, and the road of high luxury design hotels has become more and more difficult.
There are 99 houses in Beijing Yu House, with an area of more than half of the rooms exceeding 70 square meters, and the price ranges from more than 2300 to 35,000 yuan.The Beck Ham couple once stayed at the top -level duplex suite with an area of 390 square meters, with a house fee of more than 35,000 yuan per night.
The Yushe Hotel has witnessed the scenery of Sanlitun’s jump to become a trendy place in Beijing and even China, but with the rise of luxury hotels around Sanlitun, such as intercontinental and Chao, the surrounding Yu House gradually lacks competitiveness.In recent years, the House Hotel has been trying to innovate, but it has made little effect.The Canadian goose pop -up store made in the House Hotel Hall in 2018 turned this art high -cold hotel into a selling site, which once attracted industry controversy.After that, many restaurants settled in the hotel’s streets. Many people went to the House House in order to go to Michelin Yichang Restaurant Jingyatang, Sichuan cuisine restaurant Super Flying, Italian restaurant FRASCA, and bar UNION consumption.Some people even lamented that the Yu House was shut down. The most unfortunate is the toilet in the hotel lobby and the roast duck in Jingyatang.
Abandon the hotel and start innovative retail
In recent years, due to the epidemic, the news of the shutdown of high -end hotels has continued.Recently, the Shenyang International Crown Holiday Hotel, Ningbo Weili Sopht Hotel, Shanghai Band Maoyue Hotel, and Emeishan Blu -ray Jizhuang announced the suspension of business.Beijing Yushe Hotel, which belongs to the “Hostel Series” owned by the Taikoo Hotel, has been shut down during the epidemic.
Swire Real Estate has invested in high -luxury hotels with heavy money. Its “home series” includes Beijing Yushe, Hong Kong Yiju, Chengdu Boshe and Shanghai House.In 2028, the opening of the Xinjuju Hotel in the Taikoo Lili Business District of Xi’an will become the largest commercial area planned by the Swire Group to date.
But so many high -luxury hotels have been losing money.Judging from the financial report of the Taikoo Real Estate Group in the past ten years, the hotel sector only made a profit of HK $ 30 million in 2014, and the rest were losing money. Especially during the epidemic period, the annual loss was 300 million to HK $ 500 million.
Real Estate Group uses luxury hotels as a part of the sector. It is not only to build landmarks, but also to drive the value of surrounding property. It is a universal idea and practice of real estate that year.However, in recent years, the hotel industry is sluggish, and Taikoo Real Estate’s choice to shut down the Yu She Hotel is not only a stop loss, but also a part of the business upgrade plan of the Sanlitun Business District.
Sanlitun Taikoo Lili opened a step -by -step update plan as early as 2017. The transformation of Dirty Street, the demolition and reconstruction of the “where the garden”, and the demolition and upgrading of the bars are in line with the entire Beijing’s commercial consumption space update iteration.
Today, walking in the northern district of Sanlitun is a “heavy luxury field” gathered by many luxury brands. It is close to the Yushe Hotel. It is a commercial building wrapped in the enclosure.Here, the flagship stores of luxury brands such as Louis Vuitton and Dior are about to unveil the veil.In front of the enclosure, there is a wave -shaped wooden public seat, named a large public art device called “please take the seat”.
According to the official announcement of Taikoo Real Estate, it will transform the Yugoshe Hotel into an innovative retail space in the future. “This new plan is another major investment in Swire Real Estate’s long -term holding Sanlitun Taikoo Li, and continuously optimizing the project’s infrastructure and upgrading its retail experience.”
In the future, Sanlitun Taikoo Li is no longer just a simple business district, but a neighborhood that is constantly growing in the dual attributes of literature and business.
With the completion of the new workers last year, Sanlitun opened the North District North Expansion Plan, spreading from east to west.Today, walking on the streets of Sanlitun, coffee stations, pop -up shops and open -air bookstores, decorating the commercial vitality of a street.In the northern expansion plan, urban parks and jog trails will gradually be formed, reflecting more community attributes.In the “Big Sanlitun” section that includes new workers, sports events and cultural activities will continue to expand.
At present, the bookstore PostPost, which is opened in the north of Sanlitun, has used the old worker cafeteria to transform a bookstore function space with the old worker cafeteria. Similar business art formats will also become the integral part of Sanlitun’s rich cultural format in the future.Essence
It is a practice to choose to close after 16 years of designing and literary benchmark.This inch of earth and gold will have more first -line big names such as Chanel, Cartier, etc., and will still be upgraded to create new retail space projects that are more in line with the current era of experience in the economy.
But it is certain that this big transformation will revitalize the richer format, allowing Sanlitun to release more vitality.
(This article comes from First Finance)
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